A recent study by Eregare et al. (2025) titled “ENTREPRENEURSHIP INSTITUTIONS IN AFRICA: A CRITICAL ANALYSIS OF TRADITIONAL AND POSTMODERN CULTURES IN NIGERIA published in OHAZURUME-Unizik Journal of Culture and Civilization reveals that both traditional and postmodern cultural elements significantly influence entrepreneurial practices in Nigeria.
“
Both traditional values and postmodern influences significantly shape entrepreneurship in Nigeria, impacting business practices, innovation, and growth.– Eregare et al. 2025
The study examines how traditional and postmodern cultural elements influence entrepreneurship in Nigeria. The study delves into the historical and cultural contexts of entrepreneurship, exploring how these factors shape business practices, values, and the overall entrepreneurial ecosystem in the country. By analyzing both traditional and modern perspectives, the study aims to provide a comprehensive understanding of the entrepreneurial landscape in Nigeria and highlight potential areas for growth and development.
How the Study was Conducted
The study employed a qualitative research methodology. This approach involved in-depth interviews and focus group discussions with entrepreneurs, business leaders, and cultural experts in Nigeria. The researchers aimed to gather rich, detailed insights into how traditional and postmodern cultural elements influence entrepreneurial practices. Additionally, the study utilized document analysis to review historical and contemporary literature on Nigerian entrepreneurship and cultural practices. This combination of methods allowed the researchers to develop a comprehensive understanding of the entrepreneurial landscape in Nigeria.
What the Authors Found
The authors found that both traditional and postmodern cultural elements significantly influence entrepreneurial practices in Nigeria. Traditional cultural values, such as community support and respect for elders, play a crucial role in shaping business practices and fostering trust among entrepreneurs. On the other hand, postmodern cultural elements, such as innovation and adaptability, drive entrepreneurial growth and modern business strategies.
Why is this important?
This study is important because it sheds light on the dynamic interplay between traditional and postmodern cultures in shaping entrepreneurship in Nigeria. Understanding these influences is crucial for several reasons:
Cultural Context: It provides insights into how cultural values and practices impact business operations, decision-making, and relationships in Nigeria. This understanding can help entrepreneurs navigate cultural nuances more effectively.
Entrepreneurial Growth: By identifying the strengths and challenges associated with traditional and postmodern cultural elements, the study can inform strategies to foster entrepreneurial growth and innovation in Nigeria.
Policy Development: The findings can guide policymakers in creating supportive environments for entrepreneurship by considering cultural factors and addressing potential barriers.
Economic Development: Entrepreneurship is a key driver of economic development. By leveraging cultural strengths and mitigating challenges, Nigeria can enhance its entrepreneurial ecosystem and contribute to overall economic growth.
Global Relevance: The study’s insights can be applied to other African countries with similar cultural contexts, providing a broader understanding of how cultural elements influence entrepreneurship across the continent.
What the Authors Recommended
The authors recommended several strategies to enhance entrepreneurship in Nigeria:
- Leverage Traditional Cultural Strengths: Encourage entrepreneurs to embrace traditional values such as community support, respect for elders, and collective decision-making. These values can foster trust and collaboration, which are essential for business success.
- Promote Innovation and Adaptability: Foster a culture of innovation and adaptability by providing access to modern business tools, training, and resources. This will help entrepreneurs stay competitive in a rapidly changing market.
- Balance Cultural Influences: Create policies and programs that balance traditional and postmodern cultural influences. This approach can help entrepreneurs navigate cultural nuances and capitalize on the strengths of both cultural elements.
- Enhance Access to Resources: Improve access to financial resources, markets, and infrastructure. This includes providing better access to credit, electricity, and contract enforcement, which are critical for entrepreneurial success.
- Supportive Policy Environment: Advocate for policies that support entrepreneurship and address potential barriers. This includes creating a regulatory environment that is conducive to business growth and development.
- Education and Training: Invest in entrepreneurship education and training programs to equip aspiring entrepreneurs with the necessary skills and knowledge. This can help bridge the gap between traditional and modern business practices.
In conclusion, the study by Eregare et al. (2025) highlights the crucial role of both traditional and postmodern cultural elements in shaping entrepreneurship in Nigeria. By understanding and leveraging these cultural influences, entrepreneurs can develop more effective business strategies, foster innovation, and contribute to economic growth. The study’s findings offer valuable insights for policymakers, business leaders, and aspiring entrepreneurs, emphasizing the need for a balanced approach that embraces both cultural heritage and modern advancements. With the right support, Nigeria’s entrepreneurial ecosystem can continue to thrive, creating sustainable opportunities for future generations.
Cite this article as (APA format):
AR Managing Editor (2025). Entrepreneurship in Nigeria: The Impact of Traditional and Postmodern Cultures on Business Growth. Retrieved from https://www.africanresearchers.org/entrepreneurship-in-nigeria-the-impact-of-traditional-and-postmodern-cultures-on-business-growth/
The African Research (AR) Index is a comprehensive scholarly directory and database focused explicitly on journal publishers that publish and disseminate African research.
